ABHIMANYU GHOSHFollow me on LinkedIn
ABHIMANYU GHOSH
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Abhimanyu Ghosh

Ideas

Essays, arguments and observations on business, leadership, work, economic opportunity and the institutions shaping our future.

3 ideas matching “Reputation”

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Published ideas

The consumer is king: supplied editorial artwork with a shawled figure, a glowing golden spiral and a message about creators changing markets.
idea / business

The Consumer Gave You the Crown. A Creator Can Take It Away.

Consumers choose who leads a market. Creators give them another choice. Abhimanyu Ghosh examines Hanuman Ansh, consumer trust and the danger of becoming certain that you understand your customer.

7 Oct 2026 · 13 min read
WCRC artwork: India's startup base crosses 2.47 lakh; entrepreneurs meet beside a city skyline. The next challenge is building companies that endure.
idea / business

India Doesn’t Need Only More Startups. It Needs More Institutions.

India has proved it can create entrepreneurs. The next question is how many of their companies can endure beyond the founder.

1 Oct 2026 · 7 min read
Abhimanyu Ghosh editorial artwork: Reputation is becoming a form of capital. Architectural blocks represent Financial Capital, Human Capital and Reputation Capital, with red headline accents.
idea / business

Reputation Is Becoming a Form of Capital

We measure financial capital. We discuss human capital and intellectual capital. I believe companies increasingly need to understand another asset that can determine who buys from them, works for them, partners with them and believes them: reputation.

1 Oct 2026 · 13 min read