An evolving body of work
Reputation Capital
Reputation is not simply communication. It is accumulated trust — and trust can become an economic advantage.
Related Ideas
The Consumer Gave You the Crown. A Creator Can Take It Away.
Consumers choose who leads a market. Creators give them another choice. Abhimanyu Ghosh examines Hanuman Ansh, consumer trust and the danger of becoming certain that you understand your customer.
Can We Still Trust What We See?
For most of our lives, photographs and videos carried a basic assumption: something happened. AI is weakening that assumption. The greatest danger may not be that we believe everything that is fake—but that we begin doubting everything that is real.
Reputation Is Becoming a Form of Capital
We measure financial capital. We discuss human capital and intellectual capital. I believe companies increasingly need to understand another asset that can determine who buys from them, works for them, partners with them and believes them: reputation.