Editorial | Abhimanyu Ghosh

Shubman Gill and Rishabh Pant. (AP Photo:Scott Heppell)

India’s Glorious Start in England: A Day to Remember, a Series Still to Define

As India’s young leaders roar in Leeds, the real challenge begins—can they sustain momentum through England and seize the WTC crown? THE NEW MAHARAJAS? India’s Young Lions Roar in Leeds—But Can Gill’s Cubs Rule the Empire Beyond expectations By Abhimanyu Ghosh, CEO and Group Editorial Director, WCRC The image is…

In the Shadows of Legends: Gill’s Burden, Iyer’s Snub, and India’s Test Crossroads

As Indian cricket undergoes a leadership transition in the longest format, the Test team’s selection is under heavy scrutiny. With a new Test captain at the helm and two senior pillars absent for the crucial England series, the spotlight is back on decision-making — and some choices are raising serious…

Celebrating the 3rd Gold Edition of India’s Most Promising Brands

Celebrating India’s Boldest and Brightest Brands Driving Innovation and Market Disruption It gives me immense pleasure and pride to unveil the 3rd Gold Edition of India’s Most Promising Brands—an intellectual property that has earned its place as one of India’s most loved branding initiatives. This edition is particularly special, as…

KEEP UP TO YOUR PROMISES IF YOU WANT TO SURVIVE AND MAKE IT BIG

Editorial Abhimanyu Ghosh: The Power of Promise in Branding and the Rise of Virat Kohli In the ever-evolving world of branding and marketing, one principle remains steadfast: a brand is only as good as its ability to deliver on its promises. The same applies to marketers—those who honor their commitments…